Enhance Your Strategy with TV+ Planning Insights!

Get free access to advanced audience insights, benchmark competitors, and uncover new opportunities. Revolutionize your TV advertising now!

Learn More
Left arrow
See all videos

Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges

Simulmedia's Founder and CEO, Dave Morgan, speaks about two big issues plaguing the advertising industry: a lack of transparency in the connected TV (CTV) landscape and the challenge of cross-platform measurement.