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Simulmedia × Merck

Reach More Merck Patients Where They Watch

Your patients are watching TV. Are you reaching them?

Merck

The Challenge

Linear TV campaign in June 2025

Ad Spend

$7.1M

Missed Opportunity

54%

of target patients NOT reached

Only 46.1% reach rate = 37.3M patients at $191 per 1,000

We know your patients are watching TV.

However, they are not being reached.

80.9M strategic audience on TV Merck TV Viewers reached in June 2025 only 37.3M reached (46%)

Your Competition Isn't Reaching Patients Either

Opdivo Qvantig also struggles with patient reach

Opdivo

Opdivo Qvantig Campaign

Target Patient Audience Opdivo Qvantig TV Viewers reached only 50% reached

50% unreached = Missed patient opportunities

Maximize Your Patient Reach with TV+

TV+ dramatically expands your reach beyond current campaigns

TV+ Optimization Solution

TV+ Maximum Reach Potential Merck Current Patient Reach June 2025 +90% more patients at the same budget

Current reach: 46.1% (37.3M patients at $191/1K)

Limited Time Offer

Ready to Reach More Patients?

See how TV+ can transform your pharma marketing with data-driven targeting and cross-channel optimization.

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Data-Driven Insights

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Precision Targeting

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Budget Optimization

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Cross-Channel Reach

Get Your Free Analysis

See how much more you could be reaching with TV+

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