Father's Day Why CTV Advertising Is the Hottest Gift for Marketers This Year
Father's Day isn’t just a special occasion celebrated honor and appreciate fathers, grandfathers, and father figures, it’s also a huge shopping occasion: in 2022, consumer spending for Father’s Day totaled around $20 billion, with over 75% of U.S. adults celebrating the holiday, according to the National Retail Federation and Prosper Insights & Analytics. Advertisers also spend a significant amount on advertising during the lead-up to Father’s Day, with total ad spend estimated to top $1.5 billion annually. That’s why it's crucial for businesses to have a well-planned strategy in place to make the most of the holiday.
The Different Types of Products and Services Advertised for Father's Day
Some of the most common categories include gifts, clothing and accessories, personal care products, and home goods. Many advertisers also promote experiences such as dining out, travel, and adventure activities.
Gift-related products and services are among the most advertised for Father's Day. These include traditional gifts such as ties, cufflinks, and watches, as well as more modern options like tech gadgets and outdoor gear. Clothing and accessory brands also promote Father's Day sales, with many offering discounts on items such as dress shirts, suits, and shoes.
Personal care products, such as cologne and grooming tools, are also heavily advertised for Father's Day. These products are often marketed as the perfect gift for the man who has everything. Home goods, such as grills and power tools, are also popular Father's Day advertising categories as they appeal to the handy and practical side of many fathers.
Experience-related services and activities, such as dining out, travel, and adventure activities, are also advertised for Father's Day. Restaurants and hotels offer special Father's Day packages and deals, while adventure companies promote Father's Day activities such as fishing trips, golfing excursions, and spa days.
Father’s Day Shoppers Are Watching Streaming TV Ads
Streaming is now the single most popular channel for TV consumption in the U.S., according to Nielsen, attracting more viewers than not only traditional broadcast and cable, but also more time spent than social media, gaming and music. And when it comes to advertising, adults in the U.S. pay more attention to streaming TV than another media channel, eMarketer found, thanks to the full-screen presentation, immersive experiences and non-skippable ad formats.
Benefits and Advantages of CTV Advertising for Father's Day
CTV advertising offers many benefits and advantages for businesses looking to promote Father's Day-related products, goods, and services. One of the biggest advantages is the ability to reach a large and engaged audience. CTV advertising allows businesses to target specific demographics, such as age, gender, and location, which can help increase the effectiveness of their advertising campaigns.
Another advantage of CTV advertising is the ability to deliver highly engaging and interactive ads. CTV advertising allows businesses to create ads that are visually stunning and highly interactive, which can help increase brand awareness and drive sales.
In addition, CTV advertising allows businesses to measure the success of their campaigns in real-time. This enables businesses to make adjustments and optimize their campaigns as needed to ensure they are reaching their desired audience and achieving their desired results.
Furthermore, CTV advertising is cost-effective, compared to traditional TV advertising. CTV advertising platforms allow businesses to reach their target audience at a fraction of the cost of traditional TV advertising, and also allows for more precise targeting, which results in higher ROI.
Complementing Digital and Social Buys With CTV Advertising
While online advertising can be targeted to specific demographics, it's limited to people who are actively browsing digital or social platforms. Plus, ad-blocking software has become increasingly popular among consumers, which can make online advertising less effective. CTV advertising, on the other hand, reaches viewers who are watching streaming services as well as the streaming apps associated with linear networks, making it a more effective way to reach potential customers.
With that said, streaming and CTV advertising can be a cost-effective complement to a marketer’s existing online, social, or digital advertising strategy. By using a multichannel approach, marketers can reach potential customers through a variety of platforms, increasing the chances of their message being seen. Additionally, CTV advertising can provide measurable results, allowing advertisers to track the effectiveness of their campaigns and adjust them as needed, making the most of their advertising budget.
Maximizing the Potential of CTV Advertising for Father’s Day
When it comes to Father’s Day-related gifts, CTV advertising offers a wide range of benefits for advertisers. Advanced-targeting options, as previously mentioned, allow brands to reach specific demographics, such as age, gender, and location. High-quality video ads allow brands to showcase their products in an engaging and visually appealing way. Interactive ads allow brands to create a more immersive and memorable experience for their audience.
Additionally, CTV advertising allows advertisers to track and measure the performance of their ads in real-time, so they can adjust their campaigns accordingly and make data-driven decisions. Another aspect of CTV advertising that could be beneficial for Father’s Day advertisers is the ability to retarget viewers who have previously engaged with their ads, this can help to improve brand recall and increase the chances of conversion.
When it comes to return on investment, streaming TV delivers a 30% higher ROI than all other marketing channels, including digital video, digital display, paid search and social, according to Analytics Partners. Streaming and CTV advertising can also provide a more premium, safe environment for brands, which can help build trust and credibility with potential customers.
Simulmedia’s Unique CTV Advertising Solution for Marketers
Simulmedia’s TV+© is the only streaming TV advertising platform designed to prioritize an advertiser’s needs. Here’s how we can help marketers of Father’s Day gifts create campaigns that reach your audience:
- Our technology allows us to build your audience target by who they are, how they’re watching and what they’re watching so we can confidently reach them at the most high-engagement, high-attention moments and at the most efficient cost.
- Our direct integrations with virtually every ad-supported streaming service, publisher and app – plus every linear network and channel – allows us to place your ads in premium, brand-safe environments with full transparency into where you’re running.
- To ensure maximum results with minimal waste, we deduplicate audiences and manage frequency across ad-supported streaming services so you’re not overdelivering your message to the same viewers.
- Our team of experts and TV veterans manage all aspects of your campaign from start to finish.
- We provide more granular measurement of the KPIs that matter to you than you’ve ever enjoyed before while our dedicated Simulmedia team optimizes your campaign for continuous improvement throughout your flight.
In conclusion, CTV advertising plays a crucial role in the success of Father's Day sales and ad spend. Advertisers use CTV advertising to promote a wide variety of products and services related to Father's Day, including gifts, clothing and accessories, personal care products, home goods, and experiences. The ability to target specific demographics, deliver highly engaging and interactive ads, measure campaign success in real-time, and cost-effectiveness are just a few of the benefits and advantages of CTV advertising for businesses looking to promote Father's Day-related products, goods, and services.
Don’t let the holiday sneak up on you -- now is the perfect time for businesses to start planning their CTV advertising campaigns for Father's Day. By utilizing the power of CTV advertising, businesses can reach their target audience, increase brand awareness, and drive sales. In addition, with the ability to track and measure the success of their campaigns, businesses can make adjustments and optimize their campaigns to ensure they are reaching their desired audience and achieving their desired results.
Find out how Simulmedia’s unique TV+® platform for TV and streaming advertising provides unified access to premium linear and CTV inventory across all networks and publishers. Request a demo or email us at email@example.com.