How Monster Uses TV Advertising to Attract Job Seekers
Shaun Farrar, Monster’s Senior Director of Global Media, joined us for a candid conversation about the online job database’s media history and current comeback. In the ‘90s, Monster was the go-to site for job-seekers, as it virtually (pun) replaced newspaper listings. It soon lost its prominence thanks to the rise of companies like LinkedIn, Indeed and ZipRecruiter.
Today, Monster has a new media leader with a unique vision for the future of the company and strategy of “outsmarting, not outspending” his competition. Shaun brings a background in digital to his role that requires TV to work harder and be able to prove it quickly through insights. Shaun shares with Matt Collins, Simulmedia’s SVP of Marketing, how he measures brand performance across channels, his advice for digital-first brands looking to TV for more scale, how he eventually plans to bring all media in-house, and so much more.
Read the full Monster TV advertising case study to learn more about how Monster's Senior Director of Global Media made their ad dollars work even harder through smarter targeting, planning, measurement, and insights reporting.