The Present and Future of Google, Facebook, and Alternatives to Powering Growth
The largest tech platforms that dominate the digital advertising landscape will continue to exist through the current climate, and they will survive in the world that is to come. Now is a good time to assess how well they serve brands - and the alternatives that exist to power business growth.
There are few people who know the inner workings of today’s most powerful tech companies than David Kirkpatrick. Kirkpatrick is a journalist, the founder Editor-in-Chief at Techonomy Media, and the author of “The Facebook Effect.” He joined us to discuss the conflation of power of what he calls regulated online entities like Amazon, Facebook and Google, why digital marketers that rely on these entities time and time again return to TV, and the macro trends this highly virtualized world is creating for the future of marketing and technology.