Simulmedia Appoints Jon Werther to Lead Operations and Business Development
Experienced Media Executive Returns to Innovative TV Advertising Company in New Role
NEW YORK – Simulmedia, the industry leader in truly cross-channel TV advertising, today announced the return of Jon Werther in the newly created role of Executive Vice President, Operations and Business Development. Mr. Werther, who is returning to Simulmedia after ten years at other companies, previously served as President and as Chief Revenue Officer of Simulmedia between 2010-2012.
“Jon is one of the most talented executives I’ve ever had the privilege to know and work with, beginning over 15 years ago,” said Dave Morgan, founder and CEO of Simulmedia. “I’m thrilled to welcome Jon back to the company to streamline our operations and elevate our business relationships to deliver on our TV+® platform’s unique promise of cross-channel reach and results across the linear and CTV advertising ecosystem.”
Most recently, Mr. Werther served as Executive Vice President, Strategic Partnerships & New Business Development for the Professional Fighters League (PFL), where he led international expansion efforts and new business initiatives for the rapidly growing sports league.
Prior to that, Mr. Werther held multiple positions at Meredith Corporation, including President, National Media Group; Executive Vice President, National Media Group; President, Meredith Digital; and Chief Strategy Officer. At Meredith, he was responsible for all of the company’s multiplatform national brands and the management of all digital properties, video and mobile efforts, as well as all digital product, sales, marketing, account management and indirect monetization functions. He also led Consumer Marketing efforts for all National Media Group brands.
Before his time at Meredith and his first stint at Simulmedia, Mr. Werther spent more than ten years in a variety of executive positions at Time Warner and its AOL division.
Mr. Werther started his career as an Associate at Arnold & Porter, LLP, in Washington, D.C. He holds an MBA from the Wharton School of Business at the University of Pennsylvania, a J.D. from the George Washington University Law School, and a B.A. from Emory University.
Simulmedia is the leader in truly cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement, and results wherever audiences watch or stream. Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear television and connected TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns for hundreds of brands, including Experian, WarnerMedia, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON®, the first in-game video advertising platform for free-to-play PC and console titles. For more information, visit www.simulmedia.com and www.playerwon.com.