Simulmedia CRO Lauren Fry Named ‘Rising Star of Adtech’
Simulmedia’s Chief Revenue Officer Lauren Fry has been recognized by Business Insider as a “Rising Star of Adtech.” The award recognizes forward-thinking up-and-coming executives in the advertising technology space.
Fry was presented with the honor for her outstanding contributions to the TV advertising industry at large as well as her strategic leadership and oversight of national sales and account management teams for Simulmedia, the leader in cross-channel TV advertising. Her drive, innovation, adaptability, and motivational skills have been key to the company’s expansion in the rapidly evolving TV marketplace, solidifying Simulmedia as a market leader in a crowded, highly competitive space.
Most recently, Fry was responsible for the revenue strategy for TV+®, a new cross-channel TV advertising platform that automates planning, buying, activation and measurement, guaranteeing advertisers audience reach across ad-supported channels on both linear and connected TV in the U.S.
Fry first joined Simulmedia in 2013 as an Account Executive, rising to Senior Account Executive in 2015 and 2016. After serving as Director of Tune-In Sales and Vice President, Customer Success and Business Analytics, for Xandr (at the time called AT&T AdWorks), she rejoined Simulmedia in 2018. Fry started her career as a National Sales Planner at Comcast Spotlight. She holds a B.A. in Political Science & Psychology from Bucknell University.
When not leading Simulmedia to record revenue in 2021, Fry found time to earn an Executive MBA in finance and management from New York University’s Stern School of Business, with her degree awarded last December.
Fry’s indelible impact on the growth of Simulmedia’s business has been evident in her extensive, cross-functional success within the company, where she is a powerful voice on behalf of Simulmedia’s customers as the company enters into an exciting era with TV+.
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