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Simulmedia and Kochava Partner to Unite Mobile App Usage Insights and TV Viewing Data

Published: Sep. 24, 2019

Combination gives brands and agencies more ways to reach their customers, unlocking new channels of growth

NEW YORK, NY and SANDPOINT, ID (September 24, 2019) — Simulmedia, the preeminent provider of audience-based, data-optimized TV advertising, and Kochava, the leading mobile attribution platform and host of the largest mobile data marketplace, today announced a partnership that enables brands to activate TV media plans that are based on the networks, dayparts and programs their mobile consumers are actually watching.

“As a result of this partnership, marketers will be able to easily and quickly use TV advertising to increase consumer engagement with their mobile apps,” said Simulmedia CEO and Founder, Dave Morgan. “There’s no one company that knows more about mobile users and usage than Kochava. As mobile acquisition costs increase, we’re excited to give marketers an affordable, scalable and fast TV alternative to reach their consumers.”

Leveraging Simulmedia’s predictive daily insights into TV viewership and Kochava’s rich mobile data analytics and tools, marketers will have an extremely precise view of their target users viewing habits, including most popular programs, networks, days, and dayparts simply by accessing their Kochava dashboard. This also will make it faster and easier for marketers to build and measure TV media campaigns in real-time based on a variety of different audiences and objectives, from acquisition to awareness.

“We are partnering with Simulmedia to address a critical marketing problem for the first time: how to understand the relationship between broad-based mobile consumption and linear TV,” said Charles Manning, CEO and Founder of Kochava. “This partnership provides the only way for brands to use their mobile data to access and optimize linear TV audiences easily and transparently. Our partnership will provide marketers with tools that help them master the modern media landscape with the only at-scale, mobile audience activation solution for TV.”

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Live discussion with Kochava

Charles Manning, CEO and Founder of Kochava, joined us to discuss how mobile and TV can - and should - work together for effective media campaigns.

About Kochava Kochava Inc. (www.kochava.com) offers a unique, holistic and unbiased analytics platform to plan, target, engage, measure and optimize media spend. The Kochava platform for mobile and connected devices combines potent features and global coverage with thousands of network and publisher integrations, allowing advertisers to target audiences and measure campaign performance with precision. Real-time customizable visualizations give users fluid access to a full spectrum of data points, providing robust segmentation capabilities and real-time actionability. Yielding the most powerful tools in the ecosystem, Kochava is chosen by top brands across industry verticals to measure the largest and most sophisticated ad campaigns.

About Simulmedia Simulmedia is a New York-based TV ad platform that enables predictable, scalable customer creation. Powered by the company’s patented software platform, robust data science and experienced media industry veterans, Simulmedia empowers marketers to rapidly receive audience and TV campaign insights, activate those insights via plans that quickly and cost efficiently reach more targeted customers on every Nielsen rated network at guaranteed scale, and optimize for continuous growth.