Latest Blog Posts & News
Discover the benefits of using CTV and streaming advertising for performance TV advertisers. Learn how addressable targeting, deterministic measurement, campaign flexibility, cost-…
Learn about the factors that influence TV advertising rates and strategies to make the most of your budget. Discover the pros and cons of TV advertising and how it can benefit your…
OTT, or "over-the-top," refers to the delivery of video and audio content over the internet, without the need for a traditional cable or satellite subscription.
What's at stake if TV and advertising stakeholders don't solve the issue of poorly managed ad frequency? Only the future of the streaming TV business.
Simulmedia is leveraging Comscore’s custom viewership segments to drive tune-in promotion everywhere audiences may be watching or streaming.
Discover the essential CTV best practices for optimizing your video advertising strategy. From understanding your audience to creating compelling content to measuring results, lear…
Online video advertising is one of the most effective ways to reach and engage with your target audience. Here's everything advertisers should know about the strategy and how to ma…
Streaming TV advertising is on the upswing, but not everyone in the TV, video or digital ad ecosystem will enjoy the spoils. We pick the winners and losers.
Maximize the benefits of CTV and linear advertising by understanding the differences in performance measurement. Utilize advanced targeting capabilities for a successful video adve…
The biggest challenges facing the TV and streaming ad market today are fragmentation, fit and fluency, but too many approaches are stuck in a decade-old mindset.
The ad-tech workforce needs training in both the linear and streaming sides of the TV business so cross-channel advertising can successfully reach audiences at scale.
Alternatives to the walled-garden behemoths are critical for advertisers, so where are the strategies to create them?