Latest Blog Posts & News

Managing CTV Advertising Like a Pro: How Hiring an Expert Can Deliver Better Results

Maximize your CTV advertising ROI by hiring a professional to run your campaigns. Learn the benefits of targeting the right audience, optimization, access to advanced tools, cost-e

How to Maximize Brand Awareness With TV and CTV Advertising

Boost brand awareness and reach a larger audience with TV and CTV advertising — learn how with our best tips and tricks.

Full Funnel TV Advertising: Taking TV and Streaming to the Next Level

Learn how to target specific audiences at different stages of the funnel and drive conversions with our comprehensive guide to full-funnel TV advertising best practices.

CTV KPI`s. How to Measure TV Advertising Effectiveness?

We explore the key performance indicators (KPIs) that are most commonly used to measure the success of CTV advertising campaigns and how to use them to improve your ad strategy.

How to Advertise on Both Linear and CTV

Advertising across both linear and CTV networks and publishers can be a challenging task. We explain the key differences between the two platforms in this comprehensive post.

Enhancing Your TikTok Strategy: How TV and CTV Advertising Can Boost Your Reach

Learn how to boost your reach and drive more sales with a comprehensive TikTok marketing strategy that incorporates TV and CTV advertising. Discover tips for creating a cohesive an

What Is the Best Platform for TV Advertising?

Discover the best platform for TV advertising to reach your target audience and maximize ROI. Learn about the top options and industry insights in our blog post.

Brand Lift Studies Prove the Effectiveness of TV and CTV Advertising

TV and CTV advertising are powerful tools for increasing brand awareness, consideration, and purchase intent. We review some of the key findings from brand-lift studies and discuss

Ad-Supported Streaming: A Closer Look

Get the inside scoop on ad-supported streaming services from Netflix to Disney+ to HBO Max to Pluto TV and beyond. Learn about the most popular platforms, publishers, and services

How to Achieve the Lowest CPMs in Connected TV Advertising

Learn how to achieve the lowest CPMs in CTV advertising by using interactive video ads and programmatic advertising. Stay ahead of the game with our expert tips.

How Buying Local Streaming Ads Can Benefit Your Business

Learn how buying local streaming ads can benefit your business by targeting the right audience, standing out in a crowded market, measuring the impact and being part of the future

Understanding Minimum Spend Levels for Connected TV Advertising

Maximize your CTV advertising budget by understanding minimum spend levels, targeting the right audience, and optimizing ad creative. Get expert guidance from a reputable CTV adver