Latest Blog Posts & News

Using CTV Advertising to Make the Grade in Back-to-School Marketing

Get ahead in back-to-school sales with CTV advertising. Discover how streaming TV can help you reach targeted audiences, boost conversions and improve advertising effectiveness. Le

Pride 365: Using CTV Advertising to Market to LGBTQ+ Consumers Every Day

Discover how CTV advertising can effectively reach the LGBTQ+ community during Pride Month and every month, with insights on opportunities, benefits, and strategies for inclusive a

Father's Day Why CTV Advertising Is the Hottest Gift for Marketers This Year

Maximize your Father's Day sales with CTV advertising. Learn about the benefits, advantages and how to target specific demographics, deliver engaging interactive ads and measure su

Uncovering the CTV Advertising Spend of Your Competitors: A Guide to Staying Ahead of the Game

Learn how to stay ahead of the competition by uncovering the CTV advertising spend of your competitors. Our guide shows you how to gather data and make informed decisions for your

From Grilling to the Great Outdoors: Streaming into Summer With CTV Advertising

Maximize the potential of your summer-related business by using CTV advertising to reach your target audience and drive sales during peak season. Learn how CTV advertising can help

Why CTV Advertising Is a Slam Dunk for Brands During March College Basketball

Discover how CTV and streaming advertising can help marketers reach March Madness fans outside of the games. Learn how this cost-effective method can increase ROI, deliver targeted

How Much Do CTV Ads Cost?

The cost of CTV advertising can vary widely depending on a number of factors, such as the platform, the target audience, and the ad format. One of the most significant factors that

What's the Difference Between CTV and OTT? Understanding the Evolution of Television Content Delivery

Learn about the differences between Connected TV (CTV) and Over-the-Top (OTT) and how they impact both consumers and businesses in terms of content delivery, advertising and moneti

Streaming Advertising Companies: The Future of Video Advertising

Learn how streaming advertising companies use data, analytics and advanced targeting to reach your target audience effectively and efficiently. Discover how to choose the right str

Connected TV Advertising Experts: Navigating the New Frontier of TV Advertising

Learn how to navigate CTV landscape, reach highly targeted audience and measure the effectiveness of your campaign in real-time. Get expert advice on how to choose the right CTV ad

What 2023 Will Bring to Media, Advertising and Technology

From the impact of the recession on ad spending to the prospects for Netflix's ad tier, Simulmedia CEO Dave Morgan looks at four big trends shaping the future of TV and streaming.

How Is CTV Different Than Streaming?

Learn the key differences between CTV and streaming advertising with our comprehensive guide. Discover the benefits and drawbacks of each and make informed decisions for your next