Latest Blog Posts & News
From the impact of the recession on ad spending to the prospects for Netflix's ad tier, Simulmedia CEO Dave Morgan looks at four big trends shaping the future of TV and streaming.
Learn the key differences between CTV and streaming advertising with our comprehensive guide. Discover the benefits and drawbacks of each and make informed decisions for your next …
With tech giants like Amazon and Apple essentially giving away access to video content, there are three ways legacy TV companies can try to win against subsidized streaming.
Advertising on connected television is a way for businesses to reach a large audience with targeted, interactive, and measurable campaigns. Here are some strategies and best practi…
To effectively reach their targets, marketers need real-time reporting of their audience's viewership behavior and the ability to optimize campaigns in mid-flight.
What strategic role will marketers play in harnessing rapid shifts in ad-supported TV and the rise of retail media in 2023 and beyond? Karna Crawford from Ford, Verizon and Chase a…
TV media companies accelerated the audience shifts to streaming, losing billions of dollars in distribution fees in the process. Will billions in ad revenue be lost next?
Learn about the ins and outs of CTV media, the new way to advertise on streaming platforms, its benefits, challenges and how to navigate in a fragmented market to maximize ROI in t…
The cost of streaming TV advertising can vary depending on a number of factors, such as the target audience, ad format, and campaign length. However, there are some general guideli…
Learn about the benefits of CTV advertising for businesses, including audience engagement, targeting, performance tracking, cost-effectiveness and non-intrusive ad experience, and …
Now that Amazon's AWS is offering turnkey solutions for data clean rooms and analytics, the ad-tech world's profit margins will feel the impact sooner than later.
Discover the world of OTT streaming and how it's changing the way we consume TV and movies. Learn about OTT streaming platforms and OTT streaming TV services and find the perfect f…