Latest Blog Posts & News
If the Department of Justice's antitrust lawsuit against Alphabet is successful, Google's ad-tech business and its advertising and publisher customers may end up better off.
Discover the future of sports and streaming from media all-star David Levy, who joined the Simulmedia Salon to discuss the impact of betting, how to create fan engagement, the grow…
Discover what's really behind the thousands of tech industry layoffs in 2023 and how they will impact a huge range of organizations that didn't put technology first in the past.
Unlock the power of CTV advertising to connect with female audiences. Learn how this platform can help you reach women viewers and drive conversions.
Learn how streaming and CTV advertising can help boost your travel business by reaching potential customers through addressable targeting, deterministic measurement, and campaign f…
Learn how brands can effectively reach and engage Black audiences through CTV and streaming advertising by understanding the unique consumption habits, preferences, and values of t…
Maximize your tax preparation marketing with CTV advertising. Learn why CTV is a better choice than online, digital, or social advertising, and how it can complement existing strat…
ChatGPT and other AI bots are revolutionizing the workplace, generating press releases, pitches, financial analysis, and more in just seconds. Companies must adapt to this game-cha…
Unlock the full potential of your video marketing efforts by incorporating TV and CTV advertising into your YouTube marketing strategy. Learn how to boost reach and drive results w…
Learn how performance advertising on CTV can revolutionize your advertising strategy. Tips on targeting, tracking success, creating compelling ads & optimizing campaigns for maximu…
Learn where CTV ads run and how to reach the right audience on streaming services, smart TV apps, and on-demand video platforms. Maximize your CTV advertising efforts with our comp…
Stay informed about the privacy concerns that come with CTV advertising. Learn about the data collection and use practices, privacy-enhancing technologies, and regulations that CTV…