How the Future of Consumer Technology Arrived Early in South Korea and Japan
Unlike in most years, I was not in Las Vegas in early January to experience the Consumer Electronic Show. I was bummed to miss out on one of my all-time most favorite conferences and exhibitions, and on seeing so many of my friends who were there.
Still, I didn't miss out on the next generation of consumer technologies, because I spent the week of CES in South Korea. My family and I took advantage of the reopening of travel in Asia to spend the better part of three weeks traveling through Japan and Korea.
I have always been impressed with the consumer technology leadership of Japanese and Korean companies, and the breadth and depth of cutting-edge technology usage across their societies. This trip has shown me that Asian tech leadership is only accelerating.
The mobile phone apps to manage immigration and COVID clearances into each of the countries were straightforward and simple to use. And the totally automated entry into the Incheon airport near Seoul was the fastest, easiest and most automated international entry that I have ever made.
Language-translation apps for both spoken and written Japanese and Korean have not only been simplified, but their use has become routine in restaurants, stores and taxis in both the big cities and small villages we visited.
Mobile-enabled point-of-sale tech for ordering and paying at the table in restaurants -- only recently discovered in the U.S. when COVID hit -- has been available in Europe and Latin America for years, but is implemented at the next level in Korea and Japan. It’s not just the IT systems integration that’s impressive, it’s the seamless integration into the culture and operation of restaurants, and into interactions with customers.
In fact, the efficient and smart integration of all the new consumer technologies into daily life here is what strikes me the most. It’s not just about tech as a curiosity, but tech as a time-saver and helper. That element of use was missing at CES. All across the Las Vegas convention halls, you could see the new tech in amazing displays, but you couldn't see them in everyday action. That’s what’s happening in Asia.
Did I miss the massive displays of the latest TVs, gaming devices, AI-driven appliances and electric vehicles? Nope. All I needed to do was go into the Hyundai department store next to the COEX Mall. The home of the future was on display there, just up the escalator on floor 3.
Find out how Simulmedia’s unique TV+® platform for TV and streaming advertising provides unified access to premium linear and CTV inventory across all networks and publishers. Request a demo or email us at email@example.com.
An earlier version of this blog was originally published by MediaPost.