Latest Blog Posts & News

A 202-page research post analyzing Google's advertising practices is making waves in the ad tech world. To better understand this hot topic, we've broken it down below.

Are you ready to take your company's growth to the next level? It's time to stop guessing and start optimizing with Automated Performance Optimization.

What exactly is a VAST tag? How do they work? We’ll explain everything CTV advertisers need to know about VAST tags in this blog.

Learn where to find CTV inventory how to buy programmatically versus direct deals

Understand the basics behind vMVPDs and how they differ from MVPDs before you start buying streaming inventory with this comprehensive blog.

Dive into the differences between FAST channels and AVOD platforms. Gain clarity on their impact on viewer preferences and advertising strategies.

Discover the secrets to CTV creative success with our blog. Unleash your advertising potential, master techniques, and engage audiences like never before.

Master connected TV ad specs with our comprehensive guide. Stay up-to-date on the latest requirements and optimize your advertising campaigns.

Dive into the world of VOD models: AVOD, SVOD, and TVOD. Uncover their differences, benefits, and find the perfect fit for your content distribution strategy.

Ad creative is essential for any successful CTV campaign. We’ll dig into everything advertisers need to know to develop their best creative yet.

Ready to unleash the power of geotargeting in CTV campaigns? We cover everything advertisers need to know about this targeting strategy.

This year's upfronts week was anything but ordinary. We share our top takeaways and forecasts for the advertising industry in the months ahead.