Latest Blog Posts & News

Learn where to find CTV inventory how to buy programmatically versus direct deals

Understand the basics behind vMVPDs and how they differ from MVPDs before you start buying streaming inventory with this comprehensive blog.

Dive into the differences between FAST channels and AVOD platforms. Gain clarity on their impact on viewer preferences and advertising strategies.

Discover the secrets to CTV creative success with our blog. Unleash your advertising potential, master techniques, and engage audiences like never before.

Master connected TV ad specs with our comprehensive guide. Stay up-to-date on the latest requirements and optimize your advertising campaigns.

Dive into the world of VOD models: AVOD, SVOD, and TVOD. Uncover their differences, benefits, and find the perfect fit for your content distribution strategy.

Ad creative is essential for any successful CTV campaign. We’ll dig into everything advertisers need to know to develop their best creative yet.

Ready to unleash the power of geotargeting in CTV campaigns? We cover everything advertisers need to know about this targeting strategy.

This year's upfronts week was anything but ordinary. We share our top takeaways and forecasts for the advertising industry in the months ahead.

Simulmedia's CEO and founder, Dave Morgan, explains the reasonings behind his upcoming trip to Kyiv and what he plans on doing while there.

What does Tucker Carlson's exit mean for advertisers? We turned to our TV+ platform for answers — here's what we found.

It's no secret ChatGPT has taken the internet. by storm. Read on to learn how Simulmedians are leveraging this new technology.