Latest Blog Posts & News
Ready to unleash the power of geotargeting in CTV campaigns? We cover everything advertisers need to know about this targeting strategy.
Simulmedia's CEO and founder, Dave Morgan, explains the reasonings behind his upcoming trip to Kyiv and what he plans on doing while there.
What does Tucker Carlson's exit mean for advertisers? We turned to our TV+ platform for answers — here's what we found.
If the Department of Justice's antitrust lawsuit against Alphabet is successful, Google's ad-tech business and its advertising and publisher customers may end up better off.
Discover the future of sports and streaming from media all-star David Levy, who joined the Simulmedia Salon to discuss the impact of betting, how to create fan engagement, the grow…
Discover what's really behind the thousands of tech industry layoffs in 2023 and how they will impact a huge range of organizations that didn't put technology first in the past.
ChatGPT and other AI bots are revolutionizing the workplace, generating press releases, pitches, financial analysis, and more in just seconds. Companies must adapt to this game-cha…
Unlock the full potential of your video marketing efforts by incorporating TV and CTV advertising into your YouTube marketing strategy. Learn how to boost reach and drive results w…
Learn how performance advertising on CTV can revolutionize your advertising strategy. Tips on targeting, tracking success, creating compelling ads & optimizing campaigns for maximu…
Learn where CTV ads run and how to reach the right audience on streaming services, smart TV apps, and on-demand video platforms. Maximize your CTV advertising efforts with our comp…
Stay informed about the privacy concerns that come with CTV advertising. Learn about the data collection and use practices, privacy-enhancing technologies, and regulations that CTV…
Unlock the full potential of your CTV ad campaigns with our guide on understanding CTV attribution. Learn how it works and its importance for measuring campaign effectiveness.