Latest Blog Posts & News

Media veteran Jon Werther returns to Simulmedia in a newly created role to lead operations and business development after stints at Professional Fighters League, Meredith, Time War…

If the U.S. economy continues to shrink, ad-tech players that aren't well-managed may have plenty of reasons to worry about their futures.

A shift in consumption habits has led to a change in the way advertisers reach their target audiences, with connected TV ad networks becoming a popular choice for brands looking to…

Learn the ins and outs of linear and CTV advertising with our guide. Discover the benefits of TV advertising, how to create an effective campaign, and how to optimize for maximum i…

To maximize revenue from advertising, streamers must shift to growing audiences and their viewership on a predictable basis. That may be the end of binge-watching.

By selecting Microsoft as the technology and sales partner for its new ad-supported tier, Netflix has remade it into a digital ad player of importance.

Simulmedia Chief Revenue Officer Lauren Fry was recognized as a leading visionary in the TV industry by NYC TV Week.

While an ad-supported Netflix dominates media headlines, you may have missed these five more important developments for TV and CTV.

Thanks to scarce inventory, CTV publishers will increasingly seek brand advertisers that guarantee future buys at premium prices.

Learn why linear TV advertising is still relevant in today's digital age, how to optimize your campaigns for maximum impact, and the benefits of traditional advertising for busines…

Glitzy events like Cannes Lions are far removed from the lives of consumers on whom brands and advertisers should focus on.

Simulmedia hosted a conversation with industry leaders at AAF Austin about how streaming platforms have changed TV creative, the rise of alt ad measurement, the economy’s impact on…