Latest Blog Posts & News
Simulmedia is leveraging Comscore’s custom viewership segments to drive tune-in promotion everywhere audiences may be watching or streaming.
Discover the essential CTV best practices for optimizing your video advertising strategy. From understanding your audience to creating compelling content to measuring results, lear…
Online video advertising is one of the most effective ways to reach and engage with your target audience. Here's everything advertisers should know about the strategy and how to ma…
Streaming TV advertising is on the upswing, but not everyone in the TV, video or digital ad ecosystem will enjoy the spoils. We pick the winners and losers.
Maximize the benefits of CTV and linear advertising by understanding the differences in performance measurement. Utilize advanced targeting capabilities for a successful video adve…
Learn why cross-channel linear and streaming advertising is a more effective strategy than advertising on just one channel. Discover the benefits and tips for creating a successful…
CTV (Cable TV) is quickly becoming one of the most popular platforms for video advertising. This post will provide you with actionable tips to help you avoid ad repetition and maxi…
Discover the benefits of working with a Transparent TV agency, learn how they provide transparency and accountability in the TV advertising process, and how they can help your busi…
TV buying agencies can help you navigate the complex world of television advertising. Learn how agencies can help you develop a strategy, negotiate ad rates and schedule airtime, a…
Learn the advantages and drawbacks of TV advertising in a digital world and how to make it a powerful tool for reaching and engaging with your business' target audience.
The biggest challenges facing the TV and streaming ad market today are fragmentation, fit and fluency, but too many approaches are stuck in a decade-old mindset.
The ad-tech workforce needs training in both the linear and streaming sides of the TV business so cross-channel advertising can successfully reach audiences at scale.