Latest Blog Posts & News

The ad-tech workforce needs training in both the linear and streaming sides of the TV business so cross-channel advertising can successfully reach audiences at scale.

Alternatives to the walled-garden behemoths are critical for advertisers, so where are the strategies to create them?

As economic tailwinds are replaced by headwinds, smart ad-tech and marketing executives will focus on costs, cash and capturing share.

With new TV shows now competing with everything ever made for viewers' attention, it's a brave -- and challenging -- new era for promoting tune-in.

In a post-pandemic age of heightened consumer engagement with healthcare, brands and advertisers need to know how to best maximize their TV investment.

Before Netflix can change TV video ad marketing, measurement and culture, it will need to tackle four key challenges.

Learn about the benefits of working with connected TV partners for advertising and why brands need to start thinking about them in the streaming TV era. Discover how CTV partners c…

Learn about the different types of TV inventory available for advertisers including broadcast, cable, and CTV and streaming and how to choose the best option for your campaign's go…

Learn how to navigate minimum spend levels and make the most of your cable TV advertising budget. Understand key factors and find tips to effectively target your audience and reach…

Learn how to create a successful TV advertising campaign that delivers real results. Our in-depth guide explores the benefits of advertising on TV, key elements of a successful cam…

Discover the top competitors of The Trade Desk in the programmatic advertising industry and learn how they differ in terms of features and capabilities. Get the best fit for your b…

When is a lookalike not really a lookalike? When purity of target, precision and efficacy give way to volume, match rates and efficiency.