Latest Blog Posts & News

Learn the advantages and drawbacks of TV advertising in a digital world and how to make it a powerful tool for reaching and engaging with your business' target audience.

The biggest challenges facing the TV and streaming ad market today are fragmentation, fit and fluency, but too many approaches are stuck in a decade-old mindset.

The ad-tech workforce needs training in both the linear and streaming sides of the TV business so cross-channel advertising can successfully reach audiences at scale.

Alternatives to the walled-garden behemoths are critical for advertisers, so where are the strategies to create them?

As economic tailwinds are replaced by headwinds, smart ad-tech and marketing executives will focus on costs, cash and capturing share.

With the fall and winter holidays upon us, lock in your Q4 campaign spending to maximize on consumer interest and compete in a saturated space.

With new TV shows now competing with everything ever made for viewers' attention, it's a brave -- and challenging -- new era for promoting tune-in.

In a post-pandemic age of heightened consumer engagement with healthcare, brands and advertisers need to know how to best maximize their TV investment.

Leading FemTech brand INNOVO partnered with ad agency Quirk Creative and cross-channel TV advertising leader Simulmedia to drive audience awareness and online sales through targete…

Before Netflix can change TV video ad marketing, measurement and culture, it will need to tackle four key challenges.

Learn about the benefits of working with connected TV partners for advertising and why brands need to start thinking about them in the streaming TV era. Discover how CTV partners c…

Learn about the different types of TV inventory available for advertisers including broadcast, cable, and CTV and streaming and how to choose the best option for your campaign's go…