Latest Blog Posts & News

IAB at the Center of Discussions of TV Advertising's Future

At the IAB Annual Leadership Meeting, industry leaders discussed the convergence of core TV ad industry issues of today and those of tomorrow, in an exciting gathering that revived

Hold CTV Accountable for Ads Delivered to TV Sets That Are Turned Off

With a number of CTV ad deliveries being counted on TVs when the screen is turned off, checks and balances on viewing data are sorely needed.

Simulmedia CRO Lauren Fry Named ‘Rising Star of Adtech’

Simulmedia's Chief Revenue Officer Lauren Fry was named a Rising Star of Adtech by Business Insider for her outstanding contributions to the TV advertising industry.

Introducing Simulmedia’s TV+®, the Most Advanced Platform for TV Advertising – Ever

Simulmedia’s unique ability to target audiences across linear and CTV is the culmination of 14 years of bringing a digital approach to TV advertising

Simulmedia Launches TV+®, the Only Truly Cross-Channel TV Advertising Platform

Only Simulmedia’s TV+® advertising platform guarantees full audience reach across ad-supported linear and connected TV

The Biggest Challenges Facing Cross-Channel TV Measurement

Major players in the world of TV and premium video advertising are clamoring to change media measurement. But first, they must address issues ranging from cross-channel audience ov

Simulmedia Appoints Dina M. Roman to Lead Sales Team

An innovator in the TV and video space, Dina M. Roman joins Simulmedia to lead the Sales team, drive new business and implement expansion plans for current customers.

How Web3 and Crypto Adtech Will Put Users in Control

Web3 adtech won’t be about building massive databases and squeezing out bigger and bigger margins from the advertising supply chain. It will be about open solutions that are good f

Ace of the Year: A Profile in Courage On and Off the Court

We salute Steve Simon and the Women’s Tennis Association for doing the right thing by standing up for Peng Shuai and sexual assault victims everywhere.

The 3 Keys to Finding Common Ground in a Polarized Country

Political disagreement is essential to a liberal democracy. What is not good is when they become so dramatic that both sides Balkanize around otherwise non-political issues. We can

How to Select an Advertising Agency for TV Ads

Are you looking to get an advertising campaign on television (linear or connected TV)? Take these key criteria into consideration in making your selection.