Latest Blog Posts & News
Discover the top competitors of The Trade Desk in the programmatic advertising industry and learn how they differ in terms of features and capabilities. Get the best fit for your b…
When is a lookalike not really a lookalike? When purity of target, precision and efficacy give way to volume, match rates and efficiency.
Media veteran Jon Werther returns to Simulmedia in a newly created role to lead operations and business development after stints at Professional Fighters League, Meredith, Time War…
If the U.S. economy continues to shrink, ad-tech players that aren't well-managed may have plenty of reasons to worry about their futures.
Integrating TiVo’s viewership data into TV+® provides advertisers with a streamlined solution for unlocking the audience insights they need to meet their business objectives.
A shift in consumption habits has led to a change in the way advertisers reach their target audiences, with connected TV ad networks becoming a popular choice for brands looking to…
Learn everything you need to know about TV advertising services, including types of TV ads, how to create a successful campaign, and how to choose the right provider. Boost your br…
Learn the ins and outs of linear and CTV advertising with our guide. Discover the benefits of TV advertising, how to create an effective campaign, and how to optimize for maximum i…
Brand marketers still have time to lock in their fall TV plans to take advantage of consumer spending and key retail events.
To maximize revenue from advertising, streamers must shift to growing audiences and their viewership on a predictable basis. That may be the end of binge-watching.
By selecting Microsoft as the technology and sales partner for its new ad-supported tier, Netflix has remade it into a digital ad player of importance.
Simulmedia Chief Revenue Officer Lauren Fry was recognized as a leading visionary in the TV industry by NYC TV Week.