Video Game Advertising
Extend Your Reach to the Most Passionate Audiences in Media
Connect your campaigns to highly engaged players inside their favorite games and reward them for interacting with your brand-sponsored video advertisements.
From boosting brand recognition to driving conversions, in-game advertising is proving to be a powerful tool for businesses aiming to stay ahead.
- PlayerWON® is the first engagement and monetization platform for massively popular free-to-play (F2P) console and PC games that lets players earn valuable rewards in exchange for watching premium video advertising. In-game advertising has emerged as one of the most engaging opportunities for marketers looking to connect with highly focused audiences.
Our Gaming Partners
We enable rewarded and sponsored videos for the heavyweights of the console and desktop gaming industry
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Monthly active users
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Video completion rate
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Of audience is A18-34
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Of audience cannot be reached on linear or CTV
The Only Audience in Media That’s Paying 100% Attention
When gamers are in front of their big TV or PC screens with controllers in hand, they’re definitely not multitasking. That makes players ideal for brands to engage with, and PlayerWON is the only viable means to reach and reward them through video game ads.
The PlayerWON Rewarded Video Experience
How we bring entertaining, full-screen sponsored brand video to free-to-play (F2P) console and PC games that complements—not competes with—gameplay.
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Had more positive views of the brand after viewing in-game ads
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Interacted with the brand after seeing the ad
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Increase in brand rating and purchase consideration
In-Game Ads Drive Brand Metrics
The results are in and they’re phenomenal: players love earning rewards and unlocking free content in return for watching in-game ads.
Reach high-response strategic audiences across linear TV, CTV, and games
- Simulmedia’s TV+ platform, with its guaranteed cross-channel inventory and ability to surgically target audiences everywhere they’re watching TV, ensures marketers confidently achieve optimal outcomes through video advertising.
Featured Resources
Our video game advertising playbook outlines how brands can successfully engage with the highly valuable gaming audience with TV-quality creative.
There is only one advertising model that recognizes players as true contributors to game economies, turning their time and attention into a valuable currency for them to “spend” on…
Thanks to the success of “Vans World,” we may soon see an explosion of high-quality game experiences brought to players for free, courtesy of brands, on metaverse platforms like Ro…
FAQ
In-game advertising refers to ads that are integrated into the game’s experience. The ad could be run on different gaming platforms—mobile, PC, console, and even TV. The ad can be integrated in various ways, such as billboards, branded items, or sponsorships embedded in the 3D environment. These ads enhance realism and engagement without disrupting gameplay.
Ads in video games are a win-win strategy for both - developers as they get a crucial monetization tool and advertisers as they receive an immersive way to reach engaged audiences.
Video games stand out as one of the only fully interactive media, engaging users in ways that passive formats like music and video cannot. Players are deeply immersed, whether exploring fantasy worlds solo or socializing with friends via headsets.
This high level of focus makes in-game advertising a powerful opportunity for brands.
Unlike other media, where ads can be ignored, gaming commands full attention. The speaker illustrates this with a relatable example—interrupting a child’s game is nearly impossible. This intense engagement creates a unique potential for brands to seamlessly integrate into gameplay, enhancing experiences while driving impactful advertising results.
Want to learn more?
Whether you’re an advertiser wanting to learn more about in-game advertising or a developer looking to boost player engagement and increase revenue, reach out and we’ll be in touch soon.