Are your CTV campaigns truly driving incremental lift?
Identifying how much your CTV campaign impacts your marketing KPIs can be challenging. Attribution reports can’t isolate the impact of CTV campaign because other marketing channels can inflate your website metrics. Media mix models can help, but they are expensive and time-consuming to run and don’t provide the certainty of a targeted experiment.
Simulmedia’s Incremental Lift Studies lets you measure the true impact of your next CTV campaign and how it affects the KPIs you care about, whether that’s visitors, conversions, or app installs. You can quickly set it up for your next CTV campaign.