Unlock winning holiday strategies! Get insights on AI, TV ads, and more in our free e-book.

Win big this holiday season: Cutting edge TV ad strategies, AI power, and pro tipsDownload "2024 Holiday Season Forecast" now!

Enhance Your Strategy with TV+ Planning Insights!

Get free access to advanced audience insights, benchmark competitors, and uncover new opportunities. Revolutionize your TV advertising now!

Learn More
Back to all resources

Measure how linear TV drives net new conversions

Measure how linear TV drives net new conversions
Download File

Incremental Lift Studies for Linear TV

TV+® Incremental Lift Studies for Linear TV empowers marketers to statistically assess the lift in conversions driven by your linear campaign with a test and control methodology designed to highlight what TV drove, not what TV touched!