CTV media buying allows brands to target specific audiences through streaming services. Here are the key considerations, benefits, and best practices.

Discover the benefits of using CTV and streaming advertising for performance TV advertisers. Learn how addressable targeting, deterministic measurement, campaign flexibility, cost-…

Learn about the factors that influence TV advertising rates and strategies to make the most of your budget. Discover the pros and cons of TV advertising and how it can benefit your…

Get started with video advertising by learning the basics of creating effective campaigns, how to reach your target audience and how to distribute your video ads to maximize your r…

Learn why TV advertising is still relevant and how to choose the right TV advertising expert to create a successful campaign. Discover the key to reach your target audience and boo…

Stay up-to-date on the TV ad market with our comprehensive guide on linear TV and CTV and streaming advertising. Learn about the benefits and challenges of each and the future of t…

OTT, or "over-the-top," refers to the delivery of video and audio content over the internet, without the need for a traditional cable or satellite subscription.

What's at stake if TV and advertising stakeholders don't solve the issue of poorly managed ad frequency? Only the future of the streaming TV business.

Understand how TV CPMs are calculated and discover the most cost-effective way to reach your target audience and maximize your return on investment with our expert advice.

Simulmedia is leveraging Comscore’s custom viewership segments to drive tune-in promotion everywhere audiences may be watching or streaming.

Discover the essential CTV best practices for optimizing your video advertising strategy. From understanding your audience to creating compelling content to measuring results, lear…

Online video advertising is one of the most effective ways to reach and engage with your target audience. Here's everything advertisers should know about the strategy and how to ma…