TV advertising case study detailing how a FemTech brand efficiently targeted women by pairing a smarter approach to television with compelling, sensitive new creative.

Before Netflix can change TV video ad marketing, measurement and culture, it will need to tackle four key challenges.

Learn about the benefits of working with connected TV partners for advertising and why brands need to start thinking about them in the streaming TV era. Discover how CTV partners c…

Learn about the different types of TV inventory available for advertisers including broadcast, cable, and CTV and streaming and how to choose the best option for your campaign's go…

Learn how to navigate minimum spend levels and make the most of your cable TV advertising budget. Understand key factors and find tips to effectively target your audience and reach…

Learn how to create a successful TV advertising campaign that delivers real results. Our in-depth guide explores the benefits of advertising on TV, key elements of a successful cam…

Discover the top competitors of The Trade Desk in the programmatic advertising industry and learn how they differ in terms of features and capabilities. Get the best fit for your b…

When is a lookalike not really a lookalike? When purity of target, precision and efficacy give way to volume, match rates and efficiency.

Media veteran Jon Werther returns to Simulmedia in a newly created role to lead operations and business development after stints at Professional Fighters League, Meredith, Time War…

If the U.S. economy continues to shrink, ad-tech players that aren't well-managed may have plenty of reasons to worry about their futures.

A shift in consumption habits has led to a change in the way advertisers reach their target audiences, with connected TV ad networks becoming a popular choice for brands looking to…

TV advertising case study exploring how a national department store chain utilized a strategic combination of linear and CTV to reach and convert shoppers.