Alternatives to the walled-garden behemoths are critical for advertisers, so where are the strategies to create them?

As economic tailwinds are replaced by headwinds, smart ad-tech and marketing executives will focus on costs, cash and capturing share.

With the fall and winter holidays upon us, lock in your Q4 campaign spending to maximize on consumer interest and compete in a saturated space.

TV advertising guide to help brand marketers, retailers and other holiday-period advertisers stay top-of-mind with strategic end-of-the-year TV advertising campaigns.

With new TV shows now competing with everything ever made for viewers' attention, it's a brave -- and challenging -- new era for promoting tune-in.

In a post-pandemic age of heightened consumer engagement with healthcare, brands and advertisers need to know how to best maximize their TV investment.

In order to stay ahead of the competition and execute strategically nimble, cross-channel TV advertising campaigns, we’ve created this guide to ensure you make the most of your ad …

TV advertising case study detailing how a FemTech brand efficiently targeted women by pairing a smarter approach to television with compelling, sensitive new creative.

Leading FemTech brand INNOVO partnered with ad agency Quirk Creative and cross-channel TV advertising leader Simulmedia to drive audience awareness and online sales through targete…

Before Netflix can change TV video ad marketing, measurement and culture, it will need to tackle four key challenges.

Learn about the benefits of working with connected TV partners for advertising and why brands need to start thinking about them in the streaming TV era. Discover how CTV partners c…

Learn about the different types of TV inventory available for advertisers including broadcast, cable, and CTV and streaming and how to choose the best option for your campaign's go…