Brand marketers still have time to lock in their fall TV plans to take advantage of consumer spending and key retail events.

Our TV advertising playbook reveals how brands can execute strategic end-of-year campaigns across TV to stay top-of-mind with consumers while outfoxing competitors.

To maximize revenue from advertising, streamers must shift to growing audiences and their viewership on a predictable basis. That may be the end of binge-watching.

By selecting Microsoft as the technology and sales partner for its new ad-supported tier, Netflix has remade it into a digital ad player of importance.

Simulmedia Chief Revenue Officer Lauren Fry was recognized as a leading visionary in the TV industry by NYC TV Week.

While an ad-supported Netflix dominates media headlines, you may have missed these five more important developments for TV and CTV.

Thanks to scarce inventory, CTV publishers will increasingly seek brand advertisers that guarantee future buys at premium prices.

Learn why linear TV advertising is still relevant in today's digital age, how to optimize your campaigns for maximum impact, and the benefits of traditional advertising for busines…

Glitzy events like Cannes Lions are far removed from the lives of consumers on whom brands and advertisers should focus on.

Simulmedia hosted a conversation with industry leaders at AAF Austin about how streaming platforms have changed TV creative, the rise of alt ad measurement, the economy’s impact on…

With travel booming, here are best practicers for marketers trying to reach customers cost-effectively and at scale across linear and CTV.

In this playbook, we’ll break down the latest on where the travel business stands and how travel marketers can effectively and cost-efficiently reach them at scale wherever they’re…