Simulmedia is excited to have one of the smartest and most innovative leaders in TV and streaming advertising join the company's Board of Directors.

To build a successful new ad-supported business, Netflix needs to put strategy first and not be afraid to take plenty of risks.

A winning strategy for CTV advertising should emulate 1990s sell-side ad servers and transparent ad networks more than programmatic, banner-built ad tech.

The 2022 TV upfront presentations took a wrecking ball to the traditional TV industry, putting streaming and live sports front and center, while minimizing the classic prime-time T…

Faced with better-funded rivals and unprecedented audience fragmentation, online jobs services pioneer Monster turned to Simulmedia's unique TV+ advertising platform to reach new j…

Brands and buyers at the 2022 TV Upfronts will be confronted by a radically different cross-channel landscape where the only certainty may be uncertainty.

In an age where $68 billion of digital ad spend is lost annually to fraud, the advertising industry needs new compliance regulations and more fearless researchers to protect our bu…

Simulmedia hosted a conversation with industry leaders at the Atlanta Ad Club about current media buying trends, the growth of new audience-measurement tools, and the existing and …

CEO Reed Hasting wasn't wrong to resist exploring an ad-supported tier Netflix -- now the company may never be the same again.

Attending in-person events like ANA Brand Masters unlocks opportunities to engage with ad industry leaders that virtual events can't compete with.

Google positions itself in the media driver's seat with an announcement of ad-supported free streaming of over 4,000 shows on YouTube.

Impression pools damage long-term consumer sentiment for both the advertiser and the brand. So it's concerning that they're becoming a standard part of the connected TV ad world.