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Appliance Manufacturer Enjoys Brand Lift With First Campaign for Signature Product, As Measured by Dynata

Thanks to Simulmedia's unique TV+® cross-channel advertising platform, a global household appliance manufacturer's first TV campaign for its signature product line produced huge br

How the Tech Industry Can Take Action to Support Ukraine

Now more than ever, Ukraine needs the international community's attention. We recommend a way for tech industry professionals to support the country's people in their time of dire

Simulmedia Announces Open Platform to Unify Audience Targeting, Measurement and Attribution for Truly Cross-Channel TV Advertising

Simulmedia is providing an open platform for best-in-class third parties to help deliver a seamless end-to-end solution for truly cross-channel TV advertising.

IAB at the Center of Discussions of TV Advertising's Future

At the IAB Annual Leadership Meeting, industry leaders discussed the convergence of core TV ad industry issues of today and those of tomorrow, in an exciting gathering that revived

Hold CTV Accountable for Ads Delivered to TV Sets That Are Turned Off

With a number of CTV ad deliveries being counted on TVs when the screen is turned off, checks and balances on viewing data are sorely needed.

Simulmedia CRO Lauren Fry Named ‘Rising Star of Adtech’

Simulmedia's Chief Revenue Officer Lauren Fry was named a Rising Star of Adtech by Business Insider for her outstanding contributions to the TV advertising industry.

Why Google’s CTV Ad Frequency Controls Miss the Big Picture

Google's CTV ad frequency controls fail to address overexposure where the majority of Americans actually watch TV and where the majority of ads are delivered

Introducing Simulmedia’s TV+®, the Most Advanced Platform for TV Advertising – Ever

Simulmedia’s unique ability to target audiences across linear and CTV is the culmination of 14 years of bringing a digital approach to TV advertising

Simulmedia Launches TV+®, the Only Truly Cross-Channel TV Advertising Platform

Only Simulmedia’s TV+® advertising platform guarantees full audience reach across ad-supported linear and connected TV

The Biggest Challenges Facing Cross-Channel TV Measurement

Major players in the world of TV and premium video advertising are clamoring to change media measurement. But first, they must address issues ranging from cross-channel audience ov

How We Drive Viewership for Entertainment Marketers: Our Playbook For Tune-In and Theatrical Campaigns

Our playbook reveals how TV networks, streaming services, and movie studios can drive awareness, tune-in and box office.