Simulmedia CRO Lauren Fry Named to NYC TV Week’s ‘40 Under 40’
Simulmedia’s Chief Revenue Officer Lauren Fry has been recognized as a leading visionary in the TV industry by being named to NYC TV Week’s prestigious “40 Under 40” list. The awards program, supported by Broadcasting + Cable, Multichannel News and Next TV, showcases “the pioneering people that are pushing the boundaries of innovation in the industry.”
Fry was presented with the honor for her outstanding contributions to the TV advertising industry at large as well as her strategic leadership and oversight of national sales, account management and marketing teams for Simulmedia, the leader in truly cross-channel TV advertising.
As brands and advertisers grappled with unprecedented audience fragmentation, shifting consumer behaviors and macroeconomic headwinds, Fry successfully steered the 2022 launch of Simulmedia’s TV+®, the groundbreaking linear and connected TV advertising platform that automates planning, buying, activation and measurement, guaranteeing advertisers full audience reach wherever people are watching or streaming today.
Fry’s leadership was also instrumental in introducing PlayerWON®, Simulmedia’s unique in-game video advertising platform, to the marketplace. Thanks to PlayerWON, brands can extend their reach beyond television and deliver premium TV-quality creative to the highly valuable but elusive male 18-34 gaming audience with seamless campaign activation, management and reporting.
Fry first joined Simulmedia in 2013 as an Account Executive, rising to Senior Account Executive in 2015 and 2016. After serving as Director of Tune-In Sales and Vice President, Customer Success and Business Analytics, for Xandr (at the time called AT&T AdWorks), she rejoined Simulmedia in 2018. Fry started her career as a National Sales Planner at Comcast Spotlight. She holds a B.A. in Political Science & Psychology from Bucknell University and an Executive MBA in Finance & Management from New York University’s Stern School of Business.
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