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Introducing Simulmedia’s TV+®, the Most Advanced Platform for TV Advertising – Ever

Simulmedia’s unique ability to target audiences across linear and CTV is the culmination of 14 years of bringing a digital approach to TV advertising

Simulmedia Launches TV+®, the Only Truly Cross-Channel TV Advertising Platform

Only Simulmedia’s TV+® advertising platform guarantees full audience reach across ad-supported linear and connected TV

The Biggest Challenges Facing Cross-Channel TV Measurement

Major players in the world of TV and premium video advertising are clamoring to change media measurement. But first, they must address issues ranging from cross-channel audience ov

How We Drive Viewership for Entertainment Marketers: Our Playbook For Tune-In and Theatrical Campaigns

Our playbook reveals how TV networks, streaming services, and movie studios can drive awareness, tune-in and box office.

Reach and Reward: How Brands Can Win With Gamers

Our video game advertising playbook outlines how brands can successfully engage with the highly valuable gaming audience with TV-quality creative.

Simulmedia Appoints Dina M. Roman to Lead Sales Team

An innovator in the TV and video space, Dina M. Roman joins Simulmedia to lead the Sales team, drive new business and implement expansion plans for current customers.

How Web3 and Crypto Adtech Will Put Users in Control

Web3 adtech won’t be about building massive databases and squeezing out bigger and bigger margins from the advertising supply chain. It will be about open solutions that are good f

Ace of the Year: A Profile in Courage On and Off the Court

We salute Steve Simon and the Women’s Tennis Association for doing the right thing by standing up for Peng Shuai and sexual assault victims everywhere.

20 for ’21: Our Must-Read Posts of the Year About Cross-Channel TV

As a new era dawns for linear and connected TV, we look back at some of our biggest stories of 2021 about television, advertising and technology.

Challenges of Switching From Selenium to Cypress

Should our developers abandon Selenium WebDriver in favor of the single-language testing tool Cypress? The only way to find out was to write tests and wait.

The 3 Keys to Finding Common Ground in a Polarized Country

Political disagreement is essential to a liberal democracy. What is not good is when they become so dramatic that both sides Balkanize around otherwise non-political issues. We can