A glossary of common and commonly confused TV advertising terms. Get a better understanding of TV vocabulary to assist in making decisions on TV advertising.

Dave Morgan joins The Conversational Podcast with Julie Roehm to peel back years of corporate experience to reflect on his small-town origins in Western Pennsylvania where the deer…

A national TV Network therefore wanted to increase consumption of its content through a TV Everywhere app. They needed an efficient way to find viewers beyond those they were able …

Simulmedia’s invention has now enabled your brand budget to select your strategic target audience, find them in broad-based, non-addressable media, iterate until you’re satisfied, …

Marketing experts from MassMutual, Monster, and Camelot Strategic Marketing & Media discuss TV optimization strategies dependant upon brand goals, attribution best practices and pi…

Monster's Senior Director of Global Media discusses how he measures brand performance across channels, his advice for digital-first brands looking to TV for more scale, how he even…

We explore why overly aggressive attribution on TV happens, and we offer a better way of setting performance expectations related to your TV advertising.

New Simulmedia and Kochava partnership enables brands to activate TV media plans that are based on the networks, dayparts and programs their mobile consumers are actually watching.

Brands can now know what their digital users are watching on TV, and can buy a TV media plan to cost-efficiently reach the people who watch those networks and programs.

Forward-thinking linear TV networks have started to embrace technology that eliminates time-consuming communication and workflow between buyers and sellers. This ‘automated’ workfl…