Dave Madden is the President of PlayerWON™, the first engagement and monetization platform for Free to Play console and PC video games, and EVP, Gaming and OTT for Simulmedia. He is responsible for extending the company’s advertising platform into console/PC video games and OTT platforms. Prior to joining Simulmedia, Dave was the SVP of Global Brand Partnerships at Electronic Arts. In his role with EA, he led the teams that managed all aspects of the game publisher’s sponsorships, in-game advertising solutions and brand partnerships, across mobile, PC, console and esports on a global basis, beginning in 2011. Before EA, Dave was a founding member and EVP of WildTangent, an innovative online games platform company. While at WildTangent, he and his team developed the first “rewarded ad” in video games, BrandBoost, which became the default ad model for mobile video games today. Earlier in his career, Dave was in health and sports publishing with Rodale Press.
A graduate of Princeton University, with a B.A. in History, Dave has done several rotations on the Board of Directors of the IAB and MMA, and also sits on the advisory board of the M-School at Loyola Marymount University.
All-time favorite TV show: Game of Thrones
TV show more people should watch: The Stanley Cup Playoffs
All-time favorite video game: Cannonballs! (WildTangent Games)
Favorite snack when watching TV or out at the movies: Mexican lager
Charity more people should know about: SEALKIDS
Where I volunteer in my community: Harbor Interfaith Services, which empowers the homeless and working poor in San Pedro, CA to achieve self-sufficiency.
Greatest personal accomplishment: Competing in the first year of the Leadville Trail 100 mountain bike race in Colorado.
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