Dave Madden is the EVP, Gaming and OTT for Simulmedia. In his role with Simulmedia, Mr. Madden will be responsible for extending the company’s advertising platform into Console/HD video games and OTT platforms. Prior to joining Simulmedia, Dave was the SVP of Global Brand Partnerships at Electronic Arts. In his role with EA, he led the teams that managed all aspects of the game publisher’s sponsorships, in-game advertising solutions and brand partnerships, across mobile, PC, console and esports on a global basis, beginning in 2011. Before EA, Dave was a founding member and EVP of WildTangent, an innovative online games platform company. While at WildTangent, he and his team developed the first “rewarded ad” in video games, Brandboost, which became the default ad model for mobile video games today. Earlier in his career, Dave was in health and sports publishing with Rodale Press.
A graduate of Princeton University, with a BA in History, Mr. Madden has done several rotations on the Board of Directors of the IAB and MMA, and also sits on the advisory board of the M-School at Loyola Marymount University.