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Lori O'Connor

VP, General Management - Entertainment

By Day

Lori O’Connor is Vice President, General Management - Entertainment at Simulmedia, where she has overseen the growth of the company’s entertainment vertical and has led its efforts to develop and offer a best-in-class cross-channel TV advertising solution for networks, studios, streaming services and more.

Prior to joining Simulmedia, Ms. O’Connor held a number of positions with TV Guide Magazine ending with Publisher where she pushed “traditional” print advertising boundaries by creating engaging, organic experiences for advertisers and readers and where she worked closely with television marketers such as ABC, CBS, FOX, NBCU, Turner and many more. Earlier, Ms. O’Connor was with Golf For Women and MediZine.

Ms. O’Connor began her career on the agency side including stints at Grey Advertising and Draft FCB working on P&G and PepsiCo among others. She holds a B.S. in Advertising from Syracuse University’s S.I. Newhouse School of Public Communications.

By Night

All-time favorite TV show: The X-Files

TV show more people should watch: Nothing Trivial

All-time favorite video game: Classic Pac-Man

Favorite snacks when watching TV or out at the movies: Popcorn and Twizzlers

By the Way…

Charity more people should know about: ASPCA

Activity I participate in to help my community: Animal rescue

The skills I have that might surprise people: Baking and singing (sometimes simultaneously)

Favorite hobbies: Wine education; writing

Greatest personal accomplishment: Writing a novel (for fun)

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