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Lori O’Connor is Vice President, General Management - Entertainment at Simulmedia, where she has overseen the growth of the company’s entertainment vertical and has led its efforts to develop and offer a best-in-class cross-channel TV advertising solution for networks, studios, streaming services and more.
Prior to joining Simulmedia, Ms. O’Connor held a number of positions with TV Guide Magazine ending with Publisher where she pushed “traditional” print advertising boundaries by creating engaging, organic experiences for advertisers and readers and where she worked closely with television marketers such as ABC, CBS, FOX, NBCU, Turner and many more. Earlier, Ms. O’Connor was with Golf For Women and MediZine.
Ms. O’Connor began her career on the agency side including stints at Grey Advertising and Draft FCB working on P&G and PepsiCo among others. She holds a B.S. in Advertising from Syracuse University’s S.I. Newhouse School of Public Communications.
All-time favorite TV show: The X-Files
TV show more people should watch: Nothing Trivial
All-time favorite video game: Classic Pac-Man
Favorite snacks when watching TV or out at the movies: Popcorn and Twizzlers
Charity more people should know about: ASPCA
Activity I participate in to help my community: Animal rescue
The skills I have that might surprise people: Baking and singing (sometimes simultaneously)
Favorite hobbies: Wine education; writing
Greatest personal accomplishment: Writing a novel (for fun)
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