Phil Guarascio has been the Chairman and Chief Executive Officer of PG Ventures LLC since May 2000 where he serves as a marketing and advertising business consultant. He has been a consultant for the National Football League since October 2000 and has been a consultant for the William Morris Agency since October 2001.
For 16 years, Phil was with General Motors where he served as Vice President of Corporate Advertising and Marketing primarily responsible for worldwide advertising resource management, managing consolidated media placement and before that as General Manager of Marketing and Advertising for General Motors’ North American Operations. Phil introduced the GM Card and managed the General Motors corporate brand to a 20 percent increase in customer purchase consideration.
He joined General Motors in 1985 after 21 years with the New York advertising agency, D’Arcy, Masius, Benton & Bowles.
Phil currently serves as Chairman Emeritus at The Advertising Council, Inc. He was the Non-Executive Chairman of Arbitron Inc. from May 2009 until September of this year, when it was acquired by Nielsen. He has been an Independent Director of Arbitron Inc. since March 30, 2001. Phil also served on the Boards of Hot Jobs (sold to Yahoo), Snyder Communications (acquired by Havas), American Film Institute, and IAG, a research company sold to Nielsen.
Phil holds a Bachelor of Arts degree in English at Marietta College in Ohio.