What is Paramount+?

Paramount+ is a streaming service that offers a wide variety of content, including movies, TV shows, live sports, and original programming. It is the rebranded version of CBS All Access and was launched in March 2021 by ViacomCBS. The streaming service is available in the United States, Canada, and some Latin American countries.

What does Paramount+ offer?

One of the key features of Paramount+ is its extensive library of movies and TV shows from Paramount Pictures, one of the largest studios in Hollywood. This includes beloved classics such as The Godfather and Forrest Gump, as well as more recent films like A Quiet Place and Rocketman. In addition to these films, the streaming service also offers a wide selection of TV shows from a variety of networks and studios, including CBS, BET, Comedy Central, MTV, Nickelodeon, and more.

Another major feature of Paramount+ is its live sports coverage. The streaming service offers live games and events from leagues such as the NFL, NCAA, and PGA, as well as exclusive content such as pre- and post-game coverage, analysis, and interviews. This makes it an excellent option for sports fans who want to stay up-to-date on their favorite teams and players.

In addition to its vast library of movies, TV shows, and sports, Paramount+ also offers a variety of original programming. This includes exclusive series and documentaries that can only be found on the streaming service, such as Yellowstone prequels 1883 and 1923, Star Trek: Discovery, The Good Fight, Why Women Kill and The Stand.

Where can I watch Paramount+?

Users can stream Paramount+ on multiple devices. The service is available on a wide range of devices, including smartphones, tablets, smart TVs, gaming consoles, and streaming devices such as Roku, Fire TV, and Apple TV. This makes it easy for users to watch their favorite content on the go or from the comfort of their own home.

How does advertising work on Paramount+?

Advertising on Paramount+ works in a similar way to other streaming services and traditional television platforms. The streaming service offers a mix of ad-supported and ad-free content. Ad-supported content includes commercials during breaks between episodes and movies. The ads are targeted based on users' demographics, viewing history, and other data.

The Paramount+ ad-free subscription option allows users to watch content without interruption from commercials. This option typically costs more than the ad-supported plan and is usually marketed as a premium service.

Advertisers can choose to run their ads on specific shows, movies, or during specific times of the day. They can also target specific demographics such as age, gender, and location, which is possible through the use of cookies and other tracking technologies.

Simulmedia’s patented technology allows advertisers to target audience reach with greater precision, granularity and timeliness.

Through our TV+® platform for linear and streaming TV planning, buying, activation and measurement, we have direct integrations to over 250 linear and CTV networks and publishers, including major streaming services akin to Paramount+. Our partnerships include over a dozen data providers that power data-driven TV viewership data, audience planning, segmentation and targeting, and cross-channel consumer behavior.

Together, the dual benefit of a broad network reach and granular audience targeting, tracking and measuring ensures a combined addressable streaming TV and non-addressable linear TV advertising experience that makes the most of any ad budget.