Transparency is needed for a healthier TV ecosystem. Read the Advertiser's Bill of Rights for Transparency in TV.
Pluto TV is a free ad-supported streaming service — or FAST service — that allows users to watch shows and movies through curated scheduled channels. The provider is owned by Paramount Global and boasts over 68 million subscribers and counting, as well as partnerships with many nationwide content creators to distribute said content on specialized channels.
Pluto TV is accessible through a variety of smart devices and apps. Viewers can start streaming with any of the following:
Pluto TV offers digital linear-style channels and Pluto-branded channels, as well as a massive library of on-demand TV series and films. With over 250 partnerships with premium content providers, viewers can enjoy a variety of on-demand content from premier channels including Showtime, CBS Sports and more. The platform also offers “Popup” channels — or channels available for a limited amount of time.
Users do not have to create an account to begin streaming, but signing up does come with additional perks. Account users are able to favorite channels for easy access, pause an on-demand movie or TV show and continue watching from another device, and watch a channel up to four hours ahead of its scheduled time from an iOS, Roku or Amazon Fire device.
Advertisers are able to purchase ad inventory on Pluto TV using a variety of ad-selling options, including direct media buying and curated marketplaces. Advertisements can be bought via programmatic advertising platforms, with the latest technology available being header bidding. Advertisements available for purchase include in-stream video ads, banner ads and pre-roll video ads.
Simulmedia’s patented technology allows advertisers to target audience reach with greater precision, granularity and timeliness.
Through our TV+® platform for linear and streaming TV planning, buying, activation and measurement, we have direct integrations to over 250 linear and CTV networks and publishers, including Pluto TV. Our partnerships include over a dozen data providers that power data-driven TV viewership data, audience planning, segmentation and targeting, and cross-channel consumer behavior.
Together, the dual benefit of a broad network reach and granular audience targeting, tracking and measuring ensures a combined addressable streaming TV and non-addressable linear TV advertising experience that makes the most of any ad budget.