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Tubi is a popular streaming service that offers a wide variety of on-demand TV shows, movies and live channels to viewers for free. Tubi was launched in April 2014 by Tubi TV Inc. Tubi was founded by Farhad Massoudi, who is the current CEO of the company. In March 2020, Fox Corporation acquired Tubi for $440 million, making it a subsidiary of Fox Corporation.
The service is available on a variety of devices, including smartphones, tablets, smart TVs, and game consoles, making it easy for users to access their favorite content no matter where they are.
One of the biggest draws of Tubi is the fact that it is completely free to use. Unlike other streaming services that require a monthly subscription fee, Tubi utilizes an AVOD model to generate revenue. In other words, the service is completely ad-supported, meaning that users can watch as much content as they want — no fees necessary.
Another great thing about Tubi is the sheer amount of content that is available. The service has a wide variety of TV shows and movies from a variety of different genres, including drama, comedy, action, and horror. There are also a number of exclusive titles that are only available on Tubi, giving users even more reasons to check out the service.
The ad-buying and selling process on Tubi is designed to be easy and efficient for both advertisers and the platform.
First, create an account on Tubi's ad platform. Once your account is set up, you can start creating your campaign. You will have the option to choose the type of ad format you want to use, such as pre-roll, mid-roll, or post-roll ads. You can also choose to use display or native ads.
Next, you will need to set your targeting criteria. Tubi's ad platform allows you to target your ads based on a variety of different factors, including user demographics, viewing history, and location. This ensures that your ads reach the right audience at the right time.
Once your campaign is set up and your targeting criteria are in place, you will need to set your budget. Tubi's ad platform allows you to set your budget on a CPM (cost per thousand impressions) basis, so you can control your costs and ensure that you get the most out of your advertising spend.
After your campaign is live, you will be able to track its performance in real-time. Tubi's ad platform provides detailed metrics, such as views, clicks, and conversions, so you can see how your ads are performing and make adjustments as needed.
Simulmedia’s patented technology allows advertisers to target audience reach with greater precision, granularity and timeliness.
Through our TV+® platform for linear and streaming TV planning, buying, activation and measurement, we have direct integrations to over 250 linear and CTV networks and publishers, including major streaming services akin to Tubi. Our partnerships include over a dozen data providers that power data-driven TV viewership data, audience planning, segmentation and targeting, and cross-channel consumer behavior.
Together, the dual benefit of a broad network reach and granular audience targeting, tracking and measuring ensures a combined addressable streaming TV and non-addressable linear TV advertising experience that makes the most of any ad budget.