What are the best practices for choosing the correct ad format and length for CTV?
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Optimal Frequency of Connected TV Ad
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Focus on Unique Users
Best practices for using unique user data to understand audience diversity and personalize content
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Optimal Frequency of Connected TV Ad
How to calculate the optimal frequency for driving conversions without overexposing the audience?
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Halo Effect in Connected TV
How can advertisers effectively isolate the lift and impact of CTV advertising, considering its halo effect on other channels?