Videos and
Playlists
Latest Playlists
playlist
CTV metrics series
The main metrics for Connected TV (CTV) advertising. Jaime Singson, Senior Director of Product Marketing at Simulmedia, talks about Connected TV's key metrics, including CPM, CPA,…
playlist
TV+ Overview
Discover how our advanced tools optimize TV advertising, helps build efficient media plans to maximize reach. Know how to create strategic target audiences and generate cost-effect…
playlist
Data-driven linear series
The "Data Driven Linear Series" playlist focuses on leveraging data analytics to optimize TV advertising. The series explains how to use real-time data and audience insights to enh…
Latest Videos
What's the best strategy to build an audience using both linear and streaming?
Elevate your TV ad campaigns with TV+® Media Reports. Get insights to outperform rivals, find unique reach in niche programs, and assess network reach and frequency for your target…
Discover the future of TV advertising with Simulmedia's TV+Ⓡ Planning Insights, your key to unlocking competitor insights swiftly, bolstering negotiations with actionable data, and…
Steve Paule, Chief Product & Technology Officer at Simulmedia, advocates for a detailed-oriented approach to media planning that goes beyond age and gender demographics. At Simulme…
Beyond Meat's CMO, Akerho Oghoghomeh, credits Simulmedia for amplifying their humor-infused campaign, achieving standout success with a strategic TV spot during Monday Night Footba…