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Thomas Spilker, Senior Director, Client Success at Simulmedia talks about OTT metrics and shares best practices to help you make sense of the numbers and transform complex data int…
The main metrics for Connected TV (CTV) advertising. Jaime Singson, Senior Director of Product Marketing at Simulmedia, talks about Connected TV's key metrics, including CPM, CPA,…
Discover how our advanced tools optimize TV advertising, helps build efficient media plans to maximize reach. Know how to create strategic target audiences and generate cost-effect…
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Marc Siegel about Branfdormance
Elevate your TV ad campaigns with TV+® Media Reports. Get insights to outperform rivals, find unique reach in niche programs, and assess network reach and frequency for your target…
Discover the future of TV advertising with Simulmedia's TV+Ⓡ Planning Insights, your key to unlocking competitor insights swiftly, bolstering negotiations with actionable data, and…
Steve Paule, Chief Product & Technology Officer at Simulmedia, advocates for a detailed-oriented approach to media planning that goes beyond age and gender demographics. At Simulme…
Beyond Meat's CMO, Akerho Oghoghomeh, credits Simulmedia for amplifying their humor-infused campaign, achieving standout success with a strategic TV spot during Monday Night Footba…
Dave Morgan, Founder of Simulmedia, shares insights on how we are redefining TV advertising by combining the immediacy of digital with the scale of linear TV. Our data-driven platf…
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