How Legacy Brands Can Compete in a Direct-to-Consumer Economy

It’s no secret that direct-to-consumer brands are changing the marketing game. With a focus on gathering customer insights and measuring how marketing has on sales – D2Cs have a competitive advantage over legacy brands. But what does this mean for marketers at incumbent brands and how do they compete with D2Cs creating more high quality, safe and reasonably priced consumer packaged goods?

Download our white paper to learn how marketers can compete in a D2C economy, including tips and use cases on the following:

• How D2C companies have created a marketing competitive advantage
• Why incumbent brands should be focusing on customer identity and ROAS
• How advanced TV provides many of the benefits brands get from search and social

Table comparing D2Cs to incumbent CPG brands by primary customer focus, marketing superpower, KPIs, and more.

Interested? Download the full white paper.