Latest Blog Posts & News
Planning & Audience Targeting
How to Scale TV Campaigns Without Losing Control
TV+ solves the flexibility paradox: scale campaigns across linear and streaming with real-time control, deduplication, and outcome tracking.
Holiday Campaign Planning
TV+ Holiday Toolkit: Plan, Launch, and Optimize in One Platform
TV+ campaigns launched in less than 10 days, optimized in real time, and reached millions
From Planning to Action
Beyond Impressions: Why Unique Reach Should Be Your North Star
Most impressions don’t mean impact. Unique reach and deduplication are key to efficient TV ad performance across linear and streaming.
From Planning to Action
Why The Holiday Campaign Race Starts in September
Top brands plan holiday TV buys by September to secure inventory, lower CPMs by 23%, and enable strategic, cross-channel campaign flexibility.
Back-to-School & Fall TV Prep
Back-to-School Viewership Trends: What Advertisers Should Know
TV viewership spikes during back-to-school, influencing 8 in 10 shoppers. Smart brands start early with cross-channel campaigns to boost holiday momentum.
Back-to-School & Fall TV Prep
TV Audiences in July: What They’re Watching and Why
Summer TV is booming. With streaming surging and live sports heating up, audiences are watching more, just differently. Advertisers must follow, not pause.
TV remains a key part of pharma’s omnichannel strategy, enhancing reach, targeting, and engagement across linear and CTV. See why it matters in 2025.
Master contextual targeting for CTV advertising. Learn how CTV contextual targeting works, benefits, challenges, and best practices for Connected TV campaigns
Planning & Audience Targeting
July TV Planning: 3 Tips to Boost Campaign Performance
Summer TV habits are changing fast. Learn 3 smart ways to reach audiences across linear & streaming. Read the guide and plan smarter with Simulmedia TV+.
Simulmedia announced a strategic partnership with OptimizeRx Corp. to enable the self-serve availability of Micro-Neighborhood® Targeting (MNT).
Developing a robust strategy for CTV advertising is paramount for digital advertising success.. This comprehensive guide delves into the intricacies of crafting a winning strategy …
AI transforms media buying into a fast, precise, and data-driven process. Want smarter campaigns across TV? Discover how Simulmedia TV+ can help today.