Activate a TV Media Plan Targeting the Networks and Shows Your Digital Customers Actually Watch

Mary Grace Scully

Content Specialist


Today, we’re excited to launch a new capability. We can now simply and quickly help advertisers know exactly what their digital users are watching on TV, and then give them a way to buy a media plan to cost-efficiently reach the customers who watch those networks and programs.

With just a few lines of code that Simulmedia provides, advertisers can instrument their websites to detect the viewing habits of their site visitors. Visualized in a dashboard updated daily, those insights will include how much TV their site visitors are watching, as well as their most popular networks and shows. Implementing the code takes just a few minutes.

With just a few lines of code that Simulmedia provides, advertisers can instrument their websites to detect the viewing habits of their site visitors.

From there, activating a TV media plan that targets the customers who watch these networks and programs is simple. Just let us know that you’d like to build a media plan that targets your digital users and our team will do the rest.

Using the pixel is free, regardless if you activate media with Simulmedia. As soon as you place our pixel on your site, you’ll have access to:

Actionable Customer Insights

• The pixel provides a blueprint of your customer’s actual TV viewing activity.

• You then can quickly activate your media plan based off of those insights, cost-effectively reaching people interested in your brand.

Customer Insights showing web visitor TV viewing activity


Transparent Digital Activity Reporting

• Once you activate your TV media plan with Simulmedia, we automatically report on which spots, programs and networks are having the biggest impact on site behavior. This transparent reporting allows for quicker optimizations and holds TV directly accountable for driving performance metrics for your brand.

• Our measurement capabilities don’t stop when the campaign ends. We measure short and long-term website attribution so together we can optimize to increase reach and drive down your cost-per-visitor as quickly as possible.

Reporting showing spots, programs and networks that are having the biggest impact.

This transparent reporting allows for quicker optimizations and holds TV directly accountable for driving performance metrics for your brand.

Looking to activate TV media based on your users’ mobile app behavior? Simulmedia has partnerships with app measurement providers, including Appsflyer and Kochava, that enable us to produce the same valuable TV insights that are just as easily actionable.

If you want precise activation on national TV, with the speed and transparency of digital, all while ensuring your TV dollars are moving your business forward, reach out to your Simulmedia Sales Rep or contact us online to learn how we can start growing your brand right away.

Interested in getting the latest from Simulmedia?

News, insights, and events sent straight to your inbox!