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How to Make Every TV Ad Impression Count: CBS and Simulmedia Webinar

Published: Apr. 10, 2019

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Radha Subramanyam (Chief Research & Analytics Officer at CBS) and host Matt Collins (SVP, Marketing at Simulmedia) reveal the high cost of audience fragmentation, and the imbalance of too little reach and too much frequency that can doom TV media plans, as well as what brands can do to optimize their approach.