Latest Blog Posts & News

How to Make Every TV Ad Impression Count: CBS and Simulmedia Webinar

On-demand webinar features Radha Subramanyam (Chief Research & Analytics Officer at CBS) and Matt Collins (SVP, Marketing at Simulmedia) as they reveal the imbalance of not enough …

Solving For Polygamy: Brand Loyalty In D2C Economy

Simulmedia’s Super Bowl Audience Reach Challenge II

The Super Bowl is a huge opportunity for advertisers, so we conducted an experiment to deliver a media plan that would reach more of a particular audience watching the Big Game but…

TV Ad Planning Future: Audience-Based Media Planning

Join Simulmedia's chief technology officer, Kyle Hubert, as he breaks down the difference between audience-based media planning and index-based planning.

Why Some Advertisers Are Moving Away From Facebook

Why Big Tech Spends Big On TV

Addressable + Data Optimized Linear TV Are Better Together

If you’re running addressable and want to reach more of your customers, data-optimized linear TV could be the answer.

Infographic: Why Technology Is Essential For TV Advertising

There are 1.4 million ads on TV every two weeks. TV advertising needs technology to help marketers and media planners reach their target audience.

Questions to Ask About Audience-Based TV Planning

Wondering about what audience-based planning is all about? Check out this blog for questions we get asked about audience-based planning for TV advertising.

How Technology Is Changing Destination Marketing

The New CMO Data Mandate

Infographic: Myths and Facts About TV Advertising