Latest resources

An Advertiser’s Guide to Connected TV Ad Specs

Master connected TV ad specs with our comprehensive guide. Stay up-to-date on the latest requirements and optimize your advertising campaigns.

AVOD vs. SVOD vs. TVOD vs. HVOD: Breaking Down the VOD Models

Dive into the world of VOD models: AVOD, SVOD, and TVOD. Uncover their differences, benefits, and find the perfect fit for your content distribution strategy.

The Art of Advertising: A Guide to Crafting CTV Ad Creative

Ad creative is essential for any successful CTV campaign. We’ll dig into everything advertisers need to know to develop their best creative yet.

Targeted Advertising: The Power of Geotargeting for CTV Campaigns

Ready to unleash the power of geotargeting in CTV campaigns? We cover everything advertisers need to know about this targeting strategy.

How Metro Vein Centers Harnessed the Power of CTV with Simulmedia

Metro Vein Centers is a nationally accredited spider and varicose vein treatment center with clinics in New York, New Jersey, Connecticut, and Michigan. How could the clinic drive

In the Midst of the Writer’s Strike, How Can Advertisers Navigate the Upfronts and Beyond?

This year's upfronts week was anything but ordinary. We share our top takeaways and forecasts for the advertising industry in the months ahead.

Why I'm Going To Kyiv

Simulmedia's CEO and founder, Dave Morgan, explains the reasonings behind his upcoming trip to Kyiv and what he plans on doing while there.

Tucker Carlson’s Exit: What Advertisers Need To Know

What does Tucker Carlson's exit mean for advertisers? We turned to our TV+ platform for answers — here's what we found.

Simulmedians Utilize ChatGPT for Data Analysis

It's no secret ChatGPT has taken the internet. by storm. Read on to learn how Simulmedians are leveraging this new technology.

Will Alphabet Actually Benefit From the DOJ Lawsuit Against Google?

If the Department of Justice's antitrust lawsuit against Alphabet is successful, Google's ad-tech business and its advertising and publisher customers may end up better off.

Why Sports Programming Is a Safe Bet for Streaming's Future

Discover the future of sports and streaming from media all-star David Levy, who joined the Simulmedia Salon to discuss the impact of betting, how to create fan engagement, the grow

How Mass Tech Layoffs May Transform Mainstream Companies

Discover what's really behind the thousands of tech industry layoffs in 2023 and how they will impact a huge range of organizations that didn't put technology first in the past.