Latest resources

Unlock the Power of CTV and Streaming Advertising to Connect with Female Viewers

Unlock the power of CTV advertising to connect with female audiences. Learn how this platform can help you reach women viewers and drive conversions.

Journey to Success: How Streaming and CTV Advertising Can Help Travel Marketers

Learn how streaming and CTV advertising can help boost your travel business by reaching potential customers through addressable targeting, deterministic measurement, and campaign f

How to Use Streaming and CTV Advertising to Connect with Black Audiences

Learn how brands can effectively reach and engage Black audiences through CTV and streaming advertising by understanding the unique consumption habits, preferences, and values of t

Cracking the Code: How CTV Advertising Gives Tax Prep Services the Greatest Return

Maximize your tax preparation marketing with CTV advertising. Learn why CTV is a better choice than online, digital, or social advertising, and how it can complement existing strat

Why ChatGPT's Impact Will Be Bigger Than the Web Browser, Smartphone and Search Engine

ChatGPT and other AI bots are revolutionizing the workplace, generating press releases, pitches, financial analysis, and more in just seconds. Companies must adapt to this game-cha

How CTV Advertising Can Complement Your YouTube Marketing Strategy

Unlock the full potential of your video marketing efforts by incorporating TV and CTV advertising into your YouTube marketing strategy. Learn how to boost reach and drive results w

Leveraging the Potential of Performance Advertising on CTV

Learn how performance advertising on CTV can revolutionize your advertising strategy. Tips on targeting, tracking success, creating compelling ads & optimizing campaigns for maximu

Where Do My CTV Ads Run? Guide to Platforms and Options

Learn where CTV ads run and how to reach the right audience on streaming services, smart TV apps, and on-demand video platforms. Maximize your CTV advertising efforts with our comp

Connected TV Advertising and Privacy Concerns: What Every Advertiser Should Know

Stay informed about the privacy concerns that come with CTV advertising. Learn about the data collection and use practices, privacy-enhancing technologies, and regulations that CTV

Scaling Your CTV Audience: Utilizing Targeted Demographics and Data-Driven Optimization

Learn strategies to reach a large, engaged audience at scale with CTV advertising through targeting demographics, data-driven optimization, retargeting, influencer marketing & perf

How Much Should You Spend on TV Ads?

Discover how to maximize your TV advertising budget & reach your target audience effectively. Learn key factors to consider for determining the right budget for your business.

Pros and Cons of Using a Holding Company for TV and CTV Advertising

Explore the pros and cons of using a holding company advertising agency for TV & CTV advertising. Learn about the services, expertise, and buying power holdcos offer as well as the