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A dozen or more video games like Smite with opt-in and rewarded ad formats will soon surpass both linear and ad-supported streaming services in the ability to deliver younger audie…
Companies like Facebook and Netflix must put in-game advertising under the control of the players: specifically, making ads opt-in, skippable and rewarded. Players who watch and in…
TV advertising case study highlighting how a streaming platform maximized audience reach by bringing an audience-first approach to their TV media buying.
Connected TV ad rates for premium publishers are typically priced from two to six times that of national linear TV ad rates, and the biggest reason is scarcity. How is that possibl…
How Simulmedia helped Experian drive scalable, measurable, cost-effective TV performance and utilized customer insights to target and optimize with TV advertising like they do with…
A streaming platform needed to build awareness and drive viewership for its highly anticipated sci-fi futuristic drama.
white paper
How to Scale on TV Playbook
If you’ve been advertising on TV but need a strategy to attract even more customers to a website or app in a climate of falling ratings and audience fragmentation, or if you’re con…
Rewarded video game ads lets players earn valuable rewards in exchange for watching premium brand-sponsored videos on free-to-play consoles and PC gamers.
Most of the largest and most dominant CTV services (Netflix, Amazon Prime, Disney+, Apple TV+) still carry no ads and the two larger services that do (YouTube and Hulu ) carry very…
DTC brands and performance marketers have been able to win with TV, especially when taking advantage of Simulmedia’s digital approach to the mass medium, which utilizes surgically …
A conversation with 1-800-Flowers Chief Growth Officer Robert Tas that touches on the need for marketers to own and control their audience and campaign data. It’s not just essentia…
The TV ad industry is at risk of losing massive market positions from a failure to change legacy products, processes and business models that weren’t previously so badly broken tha…