When creating a TV ad campaign, make sure to consider the costs associated with the creative. Creative is a key driver of advertising success or failure.

What are some of the inventory and pricing options for TV advertising? Learn about national vs local, ad length, and direct response vs general market.

Learn more about the relationship of reach and frequency in TV advertising as well as some advice on how you can ultimately reduce the risk of extra costs.

What are the differences between connected TV (CTV) and linear TV? Click here to learn why both should be in your cross-channel playbook as well as what OTT means.

DTC companies like Dollar Shave Club have a history of disrupting the legacy retail experience. But to become one of the few brands that matter in their category, they must turn to…

Our TV advertising playbook has everything you need to know on how to get started, navigate and scale across linear and connected TV (CTV).

What does a dual-channel TV future of both streaming and linear mean for the ad business? The implications are significant.

As adtech invades the world’s living rooms and media screens, it needs to clean up what it currently does poorly and shift to celebrating consumer value, not unicorn status.

As the Activate Technology & Media Outlook for 2022 makes clear, viewers prefer both traditional TV and ad-supported CTV streaming services. Brands should, too.

The costs of digital ads are skyrocketing, so there’s never been a better – or more urgent – time for brands to shift their digital dollars to television. Here’s what you should de…

With Amazon now manufacturing its own smart TVs, it seems inevitable that they'll eventually give them away as part of a bundled service of Prime and others of its products.

Google’s third-party cookie-blocking has left digital publishers and advertisers struggling to adjust their data strategies to address consumer privacy concerns while still collect…