If we're lucky, the kerfuffle between Nielsen, the Video Advertising Bureau and the MRC will kill the GRP as the primary planning, buying and measurement metric for TV advertisers…

TV advertising case study highlighting how a leading financial services company reached untapped audiences on CTV thanks to Simulmedia.

It may feel chaotic trying to identify last-minute opportunities to put a bow on Q4 campaigns, but it’s not too late. No matter your TV experience or lack thereof, our guide and ca…

Our tips and campaign blueprint will serve as a helpful guide to how TV can enhance your marketing strategy for Q4, while also preparing you for the New Year.

All of us in advertising and media must continue to grapple with the multi-pronged challenges of an ongoing global pandemic, an increasingly digital world that creates both extraor…

TV advertising case study showing how a streaming platform drove targeted awareness for the premiere of its new true crime docuseries on national TV.

There is only one advertising model that recognizes players as true contributors to game economies, turning their time and attention into a valuable currency for them to “spend” on…

Thanks to the success of “Vans World,” we may soon see an explosion of high-quality game experiences brought to players for free, courtesy of brands, on metaverse platforms like Ro…

This pandemic has proven to us that teams can accomplish extraordinary things working remotely, heavily supported by amazing technological innovations. That said, there are some re…

Nielsen’s TV measurement is not going away. But digital-born players with media measurement products in line with where media consumption and ad spend are going will pick up a lot …

We’re in the midst of a massive shift from linear TV viewing to streaming video viewing. One would hope that as we enable viewers to watch studio-produced premium content in an on-…

In-game advertising is often considered to be a scary proposition. But surveys of console and PC gamers across the top premium and F2P games reveal that over 77% of players welcome…