Latest resources

Four Reasons Your TV Advertising Is Underperforming

See some of the most common issues with underperforming campaigns.

Simulmedia to Integrate Premium Video Game Ads, Welcomes EA’s Dave Madden to Lead the Efforts

Simulmedia is bringing in EA's Dave Madden to be EVP/Games & OTT and he will lead the strategic platform extension to integrate premium video ads into games.

Simulmedia Drove Daily Viewership for Cable Network’s Programming

A cable network wanted to drive viewers to a daily block of programs on late at night. While it was currently doing some tune-in promotion already, it wanted to see if audience-tar…

Navigating the Scatter Market Amidst Uncertainty

Whether you use TV advertising for customer acquisition, app downloads, site visits, or just increased audience reach, this whitepaper will help you nail the audience-based strateg…

OTT and Linear TV: Determining Optimal Video Strategy

Download this white paper to learn about the ideal approach to managing your video ad budget across data-driven linear TV and streaming, also know as OTT.

An Engineer’s Advice for Success and Fulfillment in Tech

Our very own Brikend Behrami discusses his journey to becoming a software engineer and shares his advice for success in tech.

Marketplace Update: The Optimal Balance of Linear TV and AVOD Budgeting

Given massive disruptions in TV viewing associated with COVID-19, media planners are asking us, What’s the optimal balance of spending on data-driven linear and AVOD?

Quantifying Audience Reach of Data-Driven Linear TV & AVOD

With all of the changes in TV viewing habits, including cord shaving, cord cutting, and the emergence of more over-the-air networks, we investigated how much reach brands and agenc…

Introducing Campaign Diagnostics: A Free Attribution and Reporting Tool to Ensure Advertisers Are Getting The Most Out of Their TV Spend

Campaign Diagnostics allows brands and agencies to use our TV attribution and reporting capabilities to help you analyze your campaign and find more pockets of opportunities for gr…