If you’re relying solely on digital to meet your needs, you’re not really trying to build a brand, widen the top of the funnel and bring more people through it. That’s where the po…

Mark Zuckerberg has declared that Facebook will reorganize from a social network into a metaverse company within five years. But what, exactly, does metaverse mean? And where does …

Find out how to use TV and video to raise the tide of all your marketing channels in this free webinar presented by StatBid. Phil Sandler, Head of Marketing and Growth for Simulmed…

Despite all of the massive technological leaps and upheavals over the past 80 years, TV remains the ideal medium for brands to tell their stories, demonstrate their value, sell pro…

The growth of CTV ad spend is going to be huge as more Americans stream their TV content through internet-connected dongles and apps. However, viewing of TVs connected to set-top b…

Simulmedia fuses time-proven, data-driven insights and machine intelligence to plan targeted TV ad campaigns that help networks and streaming services drive viewers to their progra…

Can television win as retailers shift customer-acquisition money from real estate to advertising? Only if it can overcome some big challenges in order to win in an online-commerce-…

Simulmedia can reach your audience wherever they are by delivering scaled performance with the speed and precision of digital.

CTV ad spend in the U.S is projected to hit $21 billion in 2021 and to grow almost 30% per year throughout the coming decade to hit $100 billion annually by 2030. So, who wins in t…

A dozen or more video games like Smite with opt-in and rewarded ad formats will soon surpass both linear and ad-supported streaming services in the ability to deliver younger audie…

Companies like Facebook and Netflix must put in-game advertising under the control of the players: specifically, making ads opt-in, skippable and rewarded. Players who watch and in…

TV advertising case study highlighting how a streaming platform maximized audience reach by bringing an audience-first approach to their TV media buying.